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Summary on WTM 2011, London


The seminar ‘Accessible Tourism’ at the World Travel Market 2011, organized by ENAT and coordinated by Veroniek Maat (Accessible Travel Netherlands) attracted a good number of interested parties.

Travel agents, students and consultants were among the public. During the presentation the need for communication about accessibility was emphasized using recent numbers from consultants in the field. The eAccess+ project funded by the European Commission is a good example of improving awareness and improving e-accessibility. Also, the urge for better adapted interiors for accommodations was discussed. Magnus Berglund, accessibility ambassador at Scandic Hotels, explained how his hotel chain engages in accessibility. His presentation showed us how other hotel chains can adapt an accessibility policy in order to meet the needs of all guests, including seniors and people with disabilities. The many questions asked afterwards and the lack of time, shows the increasing awareness among travel agencies. The seminar slides will soon be available and published on this website.

Watch the video below for an impression of the WTM2011.